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Stop Buying Perfumer's Alcohol!
Why you should stop looking for perfumers alcohol and what you should look for instead. But why do you need it in the first place?
Melanie Jane Nightingale
- 14 min
In Conversation with Mandy Aftel
Mandy Aftel doesn’t say yes to a lot of things, so I was honoured when she agreed to be featured in my upcoming book.
Perfumery Supplies
Verified Suppliers for perfumery materials
HAVE I PUT YOU OFF?
“There's very little truth in the perfume industry, and luxury is being able to tell the truth." Mandy Aftel
#22 COLLABORATING
You want to have a fragrance brand, but you don't feel confident enough to create your own successful commercial scents. What do you do?
#21 ADAPT OR DIE
In 2020 and 2021, the world changed forever. People had to take their businesses and put them online.
#20 KNOW YOUR LIMITS
There are many talented individuals who can do the things that you cannot. Outsource those things and give them to an expert that can.
#19 GET NOTICED
You can have the best product in the world, but if your brand is invisible, you'll never sell anything.
#17 KNOW THE RULES
Depending on where you are in the world, there are certain rules about fragrance and cosmetics that you need to be aware of.
#16 BE AUTHENTIC
"The world doesn’t need another bad perfume! There’s enough of them." Mandy Aftel
