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HAVE I PUT YOU OFF?
“There's very little truth in the perfume industry, and luxury is being able to tell the truth." Mandy Aftel
#22 COLLABORATING
You want to have a fragrance brand, but you don't feel confident enough to create your own successful commercial scents. What do you do?
#21 ADAPT OR DIE
In 2020 and 2021, the world changed forever. People had to take their businesses and put them online.
#20 KNOW YOUR LIMITS
There are many talented individuals who can do the things that you cannot. Outsource those things and give them to an expert that can.
#19 GET NOTICED
You can have the best product in the world, but if your brand is invisible, you'll never sell anything.
#17 KNOW THE RULES
Depending on where you are in the world, there are certain rules about fragrance and cosmetics that you need to be aware of.
#16 BE AUTHENTIC
"The world doesn’t need another bad perfume! There’s enough of them." Mandy Aftel
#15 BE PATIENT
Masterpieces take time. Some perfumes have taken as long as 10-15 years to perfect!
#13 KYSS - KEEP YOUR SCENT SIMPLE
If you have a good perfume brief, and you know the oils you need to add, use those first. And then play with modifications and embellishment
#12 THINK LIKE A CHILD
If you want to create great perfumes, let go of fear. Children are known for being fearless and curious, so think like a child!
