Fragrance Brand Consulting for Founders

It has never been easier to launch a fragrance. It has never been harder to create one people remember, desire and buy again.

Whether you need one strategic consultation, expert support during fragrance development or help taking your idea all the way to a finished bottle, Melanie Jane provides the experience, direction and industry connections to move your project forward properly.

SUBMIT A FOUNDER ENQUIRY

6,000

Why Melanie Jane?

Approximately 6,000 new perfumes were launched in 2025—compared with around 2,500 annually before 2019.

Standing out is no longer optional.

SUBMIT A FOUNDER ENQUIRY

Your Idea. Properly Translated.

Most founders know how they want their fragrance to feel, but not necessarily how to express that in perfumery language. That gap is where generic fragrances, wasted modifications and expensive mistakes begin.

Working independently on your side of the table, Melanie draws out what you actually mean, defines a distinctive scent direction and acts as the creative link between you and the fragrance house.

Choose the Right Starting Point

  • A focused 60-minute telephone or video consultation for founders who need expert direction before approaching a fragrance house or making their next decision.

    Use the session to discuss your concept, positioning, fragrance brief, development process or specific questions.

    The call is paid in advance. It does not include a written brief, sample evaluation or ongoing follow-up.

  • For founders who want expert support throughout creative fragrance development.

    Depending on the agreed scope, this can include:

    • Discovery and scent direction
    • A professional fragrance brief
    • Liaison with an agreed fragrance house
    • Independent sample evaluation
    • Clear feedback for agreed modification rounds

    The exact scope and investment are confirmed in your proposal before work begins.

  • For founders who want Melanie to lead the complete product-development journey—not simply evaluate the fragrance.

    Depending on your project, support can include:

    • Creative direction and fragrance briefing
    • Fragrance-house selection and liaison
    • Sample evaluation and modification direction
    • Bottle, cap and pump selection
    • Labels, decoration and packaging coordination
    • Conditioning, dilution, filling and final assembly through professional production partners

    Melanie remains your creative lead and central point of contact. Fragrance manufacture and technical production are carried out by selected professional partners.

    Every launch is different, so the exact scope and investment are provided as a bespoke proposal.

How the Consultancy Works

  • Tell Melanie about your brand, where you are in the process and what support you need.

  • You receive a clear recommendation, proposal and defined project boundaries.

  • Melanie translates your vision into a focused scent direction and professional fragrance brief.

  • The fragrance house creates the samples. Melanie independently evaluates them and provides clear modification guidance within the agreed scope.

  • Once the agreed development stage is complete, the consultancy concludes. Additional support can be quoted separately if required.

SUBMIT A FOUNDER ENQUIRY

Frequently Asked Questions

  • It is a focused 60-minute consultation with Melanie Jane covering your fragrance concept, brief, perfume-house approach and most useful next steps. The investment is AED 750, paid when booking.

  • Melanie can help define your scent direction, create a professional fragrance brief, liaise with the fragrance house and independently evaluate the samples they produce. Fragrance Development and Evaluation begins at AED 7,500 per fragrance.

  • No. Melanie leads the creative direction, briefing, evaluation and project coordination. The fragrance concentrate and finished product are manufactured by selected professional fragrance houses and production partners, including a fragrance-house relationship spanning more than 14 years.

  • Perfume-house fees, samples, shipping, regulatory work, manufacturing, bottles, packaging and production are separate. The exact scope of Melanie’s involvement is agreed before the project begins.

  • No. Your fragrance is developed around your individual brief and brand identity rather than selected from a catalogue and re-labelled. Formula ownership, exclusivity and production agreements are arranged separately with the fragrance house.

  • Submit the Founder Enquiry form with a short description of your brand, project stage and number of fragrances. Melanie will review the information and recommend the most appropriate next step.

  • Yes. Full launch support can include bottle and component selection, labels, decoration, boxes, conditioning, dilution, filling and final assembly through specialist production partners. The precise services available depend on your quantities, design and timeline.

  • Yes, within an agreed project scope. Melanie can lead the product-development journey from scent direction and fragrance-house liaison through to components, packaging and filling.

    This does not automatically include company formation, branding artwork, marketing, warehousing, distribution, retail placement or order fulfilment.

  • How long is a piece of string?

    One fragrance presented in a stock bottle is very different from a multi-fragrance collection with decorated bottles and custom packaging. Your proposal will reflect the number of fragrances, production quantity, component choices, packaging complexity and level of support required.

For Fragrance Founders

Starting a fragrance brand?

A distinctive fragrance begins with a clear creative direction. I help fragrance founders define their scent identity, create a professional brief and liaise with fragrance houses throughout development and evaluation.